Background:

Scoop Shoppe is a small-batch ice cream brand using organic ingredients with no additives or preservatives, offering options for vegan and lactose-intolerant customers. To expand beyond its local audience, the brand introduced online ordering.

Design Decisions:

I created an animated social media ad to promote the new online ordering service. The design highlights Scoop Shoppe’s handcrafted, all-natural products using the brand’s color palette, typography, and a playful visual style. Messaging focuses on dietary-friendly options, supported by a clear “Order Now!” call-to-action.

Outcome:

The final ad is a fun, eye-catching promotion that supports the launch of online ordering and helps attract customers from nearby communities.