Background:

Kawaii Flea Market is an online shop offering handcrafted prints, stickers, and paper goods inspired by cuteness, happiness, and positivity.

Design Decisions:

I created an eight-piece postcard series featuring original, playful illustrations using colors that reflect the brand’s cheerful vibe. A minimalist layout kept each postcard simple and allowed the illustrations to stand out.

Production:

The postcards were printed on 8 × 6 in, 18-pt matte cardstock, giving them a high-quality, tactile feel.

Outcome:

The postcard series was sold through the online shop and select local stationery stores, where it was well-received by customers and helped increase the brand’s visibility.