Background:

Fresh Fare Farms delivers locally sourced meal kits with step-by-step cooking instructions, making home cooking easy for busy consumers. The brand emphasizes convenience, freshness, and supporting local agriculture.

Design Decisions:

I created a cohesive, multi-channel campaign informed by competitive and visual market research. Consistent colors and shapes were used across all three final products to keep the campaign visually on-brand. The creative direction targeted busy college students and young professionals seeking healthy, convenient meal options.

Outcome:

The campaign included animated digital ad, social media carousel, and print magazine placement. Each deliverable was optimized for its platform while maintaining consistent visuals, tone, and messaging, strengthening brand recognition and encouraging the target audience to explore the service.