Background:

RacerX develops family-friendly, accessible games for all ages, with a mission focused on fun, inclusivity, and approachability.

Design Decisions:

I developed the visual identity from the ground up, sketching multiple concepts and collaborating with the client. The final logo uses overlapping circular forms, paired with Proxima Soft typeface and a blue-green color palette to convey playfulness, trust, and accessibility.

Outcome:

I delivered the logo and brand style guide, giving RacerX a cohesive, recognizable identity that works across all platforms, helping attract gamers, build trust, and grow the business.