Background:

Howard Brewing Co.’s Orange Sparkling Tonic is a vitamin C–infused beverage made with natural flavors. The project involved designing aluminum can packaging that clearly conveys flavor and refreshment.

Design Decisions:

A minimalist approach was used to highlight the tonic’s natural and energetic qualities. A tri-color palette of vibrant orange, warm brown, and rich red communicates flavor and energy, while a display script typeface for “ORANGE” adds a playful, approachable touch. A graphic orange slice reinforces the drink’s natural ingredients and ensures instant flavor recognition on shelf.

Outcome:

The final can design delivers strong shelf presence, aligns with the brand, and communicates refreshment, flavor, and vitamin C content effectively to consumers.