Background:

FutureFunds Financial Planning empowers young professionals of all financial backgrounds to build financial security and success. The company sought to revamp its website to broaden its reach and improve usability.

Design Decisions:

The existing wireframe, created by a previous design team, had inconsistencies and usability issues identified through user feedback. I redesigned the layout with a clearer flow, stronger visual hierarchy, and consistent branding, creating an intuitive interface that reduces user confusion and better supports FutureFunds’ mission.

Outcome:

I developed interactive prototypes and responsive web designs for both desktop and mobile, ensuring the interface works seamlessly across devices. The redesign strengthens usability, maintains brand consistency, and improves the overall user experience.